In a challenging situation over the holiday break, Dave Gaines, CEO of Media By Mother, utilized generative AI to efficiently manage a significant pitch typically handled by multiple staff. Instead of interrupting his team's holiday, he employed ChatGPT to create a comprehensive response to an RFI for a large client. By inputting relevant information and organizational strategies into the AI, Gaines was able to produce an extensive and high-quality pitch in just days, demonstrating AI's transformative potential in reducing workloads and streamlining processes in the media industry.
AI in particular is forcing some changes that are necessary for all of us. AI is going to fundamentally reshape what it costs us to ask a question.
I had to write a pitch, oddly, over the Christmas period, and I was desperately trying not to bother anybody else in the agency.
I built a channel which I fed with books on strategy that I learned a lot from and authors I respect.
I spent probably two days just uploading everything that if I had all the time in the world I would read first.
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