Crumbl's rise in popularity is attributed to its innovative menu, open-kitchen concept, and eye-catching branding, appealing strongly to dessert lovers across the country.
The introduction of mini cookies has significantly impacted Crumbl's offerings, enticing customers with their smaller size while raising questions about their value compared to standard cookies.
Comparing the cost and size of mini and standard cookies reveals a significant markup, leading to discussions about perceived value and consumer choices.
Despite their diminutive appearance, mini Crumbl cookies satisfied consumer cravings, showing that portion sizes can dramatically influence consumer buying behavior.
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