Under new CEO Brian Niccol, Starbucks is set to reduce its food and drink menu by approximately 30% in 2025. This decision comes after a challenging year for the company, marked by declining sales and in-store traffic. Niccol aims to refocus on the core Starbucks experience, streamline operations, and improve service speed. The planned cuts reflect ongoing attempts to address customer preferences and return to a more neighborhood-friendly atmosphere, distancing the brand from its overly complicated menu offerings.
Starbucks plans to cut its food and drink menu by around 30%, aiming to simplify offerings and improve service efficiency while returning to its core offerings.
CEO Brian Niccol emphasized the need to streamline the menu as part of a strategy to enhance the customer experience and combat declining sales.
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