Moo Deng, an adorable baby hippo, has become a cultural ambassador for Thailand, symbolizing the country's drive to enhance its soft power through cultural appeal.
The establishment of the National Soft Power Strategy Committee by Prime Minister Srettha Thavisin focused on 11 areas, including food, music, film, and tourism, to attract foreign investment.
Key initiatives such as extending the Songkran festival and legalizing same-sex marriage are part of Thailand's campaign to promote its cultural prominence and soft power.
Lalisa LISA Manobal of BLACKPINK exemplifies Thailand's cultural reach, significantly contributing to the country's efforts to enhance its international image and attract global interest.
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