Mike Mayer, co-founder and co-CEO of Windmill, discusses his entrepreneurial journey and the inception of his company, which aims to transform the indoor air quality market through innovative products like air conditioners, fans, and filters. Inspired by a challenging personal experience while helping his brother with window AC installation, Mayer and his co-founders recognized a significant market gap. They focused on creating smarter, user-friendly air care solutions. Mayer also highlights the challenges of personal and professional identity in business management and lessons learned from setbacks.
We realized how horrible the window AC experience was - from choosing the right unit to installing it to figuring out what to do with the old one.
The biggest challenge has been learning to separate my personal identity from the business. Bad reviews, supply chain issues... felt like a personal failure.
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