The article discusses the importance of careful communication in science, emphasizing how misrepresentation can damage trust and the reputation of entire fields. The author, who moved from academia to public relations, shares insights from their journey starting at the NIH, working in medical communications, and eventually specializing in scientific storytelling. They highlight the challenge of translating complex scientific concepts into engaging narratives for various audiences and underscore the temptation and dangers of exaggerating data, using the Theranos case as a cautionary example of failed communication.
Sharing scientific discoveries requires as much care as uncovering them, as missteps can undermine trust and harm the reputation of entire fields.
In public relations, we shape how people perceive a company or a product, working across many communication platforms: websites, press releases, social media and more.
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