Wingstop has reported a remarkable 38.8% growth in revenue for the year 2024 and has expanded its presence by opening 273 new locations across the U.S. This growth comes at a time when chicken wings remain a popular choice, especially during events like the Super Bowl, where Americans are expected to consume around 1.47 billion wings. The chain’s senior director of culinary, Larry Bellah, highlighted its signature bone-in wings and popular flavors, which include Original Hot and garlic Parmesan, as major contributors to its success. Alongside these favorites, the new Sweet Chili Glaze flavor was also introduced to the menu.
Wingstop has reported impressive growth, with a 38.8% increase in revenue and substantial expansion through the opening of 273 new US locations in 2024.
The National Chicken Council estimates that during Super Bowl weekend, Americans will consume approximately 1.47 billion chicken wings, highlighting the chain's relevance.
Larry Bellah, Wingstop's senior director of culinary, emphasized that traditional bone-in wings are the chain’s most popular option, followed closely by specific signature flavors.
I sampled Wingstop's most popular flavors, determining ratings for Original Hot, hickory-smoked barbecue, garlic Parmesan, and Sweet Chili Glaze as a notable new addition.
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