The ghost pepper has become a seasonal favorite for fast-food chains, tapping into both viral social media trends and Gen Z's enthusiasm for spicy flavors.
Fast-food brands are capitalizing on Gen Z's love for heat by introducing ghost-pepper items to their menus, a trend that continues to grow each Halloween.
Despite being marketed as extremely spicy, the new ghost-pepper sandwiches from Popeyes and Subway were found to be milder than expected compared to other spicy offerings.
The popularity of ghost peppers stems from both their intense flavor and the rise of spice challenges on platforms like YouTube, driving a cultural fascination.
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