'If you actually are solving a problem, you don't talk about any of the hype,' investor says | TechCrunch

"If you think about AI hype and all, everyone gets excited about what 10 years down the line looks like, when you look at self-driving cars," Pegah Ebrahimi, co-founder and managing partner of FPV Ventures, said onstage at TechCrunch Disrupt 2024. "You don't get perfect for a while, but people get really excited, and they live in this world of optimism of what it could be…"

For Natalie Sportelli, director at Bullish, social media is a key part of how hype operates. "I think internet excitement and media creates a lot of hype for consumer [products]," Sportelli said onstage.

Harry Tannenbaum, founder of Mill, emphasizes community engagement saying, "We ask people to come dive into the dumpster with us. I think any time you can have folks help amplify your message and build content… it's way better than paying for a click."

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