In a recent exchange on Threads, Instagram boss Adam Mosseri confirmed that the platform downgrades the video quality of older content in certain scenarios. 'If something isn't watched for a long time, we will move to a lower quality video,' Mosseri explained. This policy is designed to save storage and bandwidth, but it raises concerns for content creators regarding the long-term presentation quality of their work.
The admission sparked pushback from several circles. Creators expressed concern that the quality downgrade could discourage them, particularly as successful creators might need to delete older content that now appears lower quality. This could create an unfair advantage for those with larger audiences, hindering the ability of new creators to gain visibility.
Mosseri attempted to put a positive spin on the matter, stating that lower-quality video can be ideal for users on slower connections. He claimed that the quality change isn't 'huge' and that viewer engagement is more related to content than quality—an assertion that many creators find difficult to swallow given their investment.
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