With the growth of SEO content farms, affiliate mills and influencers who don't play by the rules, it's a pretty polluted ecosystem," says Nilay Patel.
In many cases, defunct publications have sold website access or created new sections for affiliate content mills, exploiting metrics in the Google search algorithm," says Benjamin Buckley.
The unbiased specialty sites whose goal is to inform (rather than sell), including some major players, have been pushed so far down by Google indexing that the average consumer no longer finds them," explains the article.
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