Jakub's approach to shooting was simple and formulaic. All 160 portraits were taken in the same East London studio, using the same lighting, background, and pose for consistency.
The idea was to take images that celebrate the special relationship we have with our pets, and how important they are to us - especially in Covid times when a lot of us were very lonely.
In a world often marked by minimalism and cool detachment, Jakub's intentional sentimentality, and genuine affection, stands out.
I hope to put a smile on people's faces. Brighten up their day for a brief moment before they go back to their routine.
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