Jann emphasizes the importance of understanding your audience's 'so-whats' to tailor communication effectively. This shifts perspectives and ensures deeper engagement in conversations.
In every meeting, Jann encourages checking in with team members emotionally, acknowledging their current state, which fosters a supportive environment and enhances communication.
Drawing from her communications background, Jann focuses on the sender/receiver relationship, emphasizing that understanding the audience's motivations is key to effective messaging.
By applying audience personas, Jann highlights how recognizing different perspectives can guide the speaker in addressing specific interests and needs, leading to more meaningful interactions.
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