Lego is committed to showcasing characters with hidden disabilities, like those wearing sunflower lanyards, to foster understanding and acceptance among children.
As Lauren von Stackelberg stated, by reflecting real-world diversity in their toys, Lego aims to shape children's perceptions and promote inclusivity from a young age.
Research by Lego indicates that modern children prioritize diversity significantly more than previous generations, indicating a shift towards inclusivity in children's play.
The upcoming introduction of sunflower lanyard characters reveals Lego’s initiative to help children navigate feelings surrounding disabilities and promote acceptance through play.
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