"We're excited about even longer term, about personalizing more of that experience and potentially bringing channels oriented to the specific interests of a specific user," said Tyler Whitworth.
Max is launching five channels to start, including HBO Comedy, HBO Signature, HBO Zone, and HBO and HBO 2 dedicated to various genres and content.
The new HBO channels on Max aim to simplify content discovery when users are uncertain about what to watch, or for backdrop listening.
The test includes live channels tailored to user preferences, allowing for the possibility of personalized, interest-based programming.
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