An investigation by the British Medical Journal reveals how McDonald's employs questionable tactics to secure openings of new branches in England against local council resistance. The fast-food giant argues that it promotes healthier eating by offering salads and supporting local youth sports. Its success rate in appeals against councils is notably high, with 11 wins from 14 since 2020. Experts criticize the company for leveraging health claims and local interest initiatives to dismiss public health concerns, as seen in a particular appeal in Norwich, highlighting its controversial methods to advance business interests.
McDonald's has effectively utilized a combination of health-related arguments and strategic appeals to local councils to open new outlets, despite public health concerns.
The fast-food giant’s tactics involve presenting misleading health claims, promoting children's sports, and highlighting its food options to bypass local council rejections.
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