Online spending on Cyber Monday in the U.S. grew 7.3% year over year to $13.3 billion, as reported by Adobe Analytics. This robust growth reflects not just a buoyant shopping atmosphere but is a key indicator of health in the digital advertising sector, where momentum is being driven by rising consumer confidence and spending. Overall spending during the holiday period surged 8.2% year over year to $41.1 billion, surpassing forecasts and suggesting that the online retail landscape is strengthening.
JMP Securities analyst Andrew Boone emphasized that "Advertising is the natural beneficiary from healthy digital consumer spending," indicating that increased retail spending directly uplifts advertising revenues, especially for platforms like Meta and Google. With the largest advertising sector being retail, the solid performance of consumer spending could translate into higher advertising estimates for the fourth quarter, offering promising projections for advertisers and platforms alike.
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