Yena Kim quit her dream job to create a new career that allowed her to be with her Shiba Inu, Bodhi. She transformed her love for her pet into a successful brand named 'Menswear Dog'. This choice reflects a growing trend among millennials, as many prioritize their pets as part of their family, with some even opting to turn down higher-paying jobs to spend time with their animals.
Kim says, 'Taking care of my dogs has given me an immediate sense of purpose.' This statement underscores how deeply her bond with Bodhi and Luc drives her professional and personal decisions. With their help, Kim built a brand that resonates with other pet-loving millennials, showcasing the powerful impact pets have on their owners' lives.
The generational shift in pet ownership is significant; millennials are now leading in this area, with almost a third of U.S. pet owners belonging to this demographic. This shift contrasts with declining rates of parenthood in the same group, indicating that pets are increasingly seen as family members and companions, often taking precedence over traditional family structures.
An online survey revealed that more than a third of millennial pet owners would turn down a higher-paying job to spend more time with their pets. This statistic highlights the changing dynamics in priorities, as younger generations find greater fulfillment in the companionship of their animals, rather than conventional career advancements.
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