#millennials

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Remote teams
fromFortune
4 days ago

Forget quiet quitting-instead, millennials are taking 'quiet vacations' and checking out of work (and the country) on company dime | Fortune

Some workers take vacations without formally requesting leave while staying online, especially millennials, to avoid appearing lazy and missing opportunities.
Boston real estate
from24/7 Wall St.
1 week ago

The Northwestern Mutual 2025 Study Says 74% of Millennials Want to Leave an Inheritance But 74% Also Have No Will

Millennials prioritize leaving inheritances but lack written wills, creating a mismatch between legacy intentions and estate-planning execution.
#retirement-planning
Retirement
from24/7 Wall St.
1 week ago

69% of Millennials Say an Inheritance Is Critical to Their Retirement, According to the Northwestern Mutual 2025 Study

69% of Millennials view inheritance as critical to retirement, but only 26% expect to receive one, creating a fragile planning gap.
from24/7 Wall St.
2 weeks ago
Retirement

The Allianz 2025 Annual Retirement Study Found That Financial Confidence Has Fallen 13 Points Since 2020

Retirement
fromFortune
1 month ago

Gen Z are already more bullish than millennials about early retirement-and many think they can quit work for good with just $500,000 | Fortune

Gen Z and millennials are planning for retirement with ambitious savings goals, but many may face challenges in achieving them.
Retirement
from24/7 Wall St.
1 week ago

69% of Millennials Say an Inheritance Is Critical to Their Retirement, According to the Northwestern Mutual 2025 Study

69% of Millennials view inheritance as critical to retirement, but only 26% expect to receive one, creating a fragile planning gap.
Retirement
from24/7 Wall St.
2 weeks ago

The Allianz 2025 Annual Retirement Study Found That Financial Confidence Has Fallen 13 Points Since 2020

Financial confidence fell 13 points from 2020 to 2025, with Millennials and inflation-driven cost pressures driving the steepest declines.
Retirement
fromFortune
1 month ago

Gen Z are already more bullish than millennials about early retirement-and many think they can quit work for good with just $500,000 | Fortune

Gen Z and millennials are planning for retirement with ambitious savings goals, but many may face challenges in achieving them.
Women
fromenglish.elpais.com
1 week ago

Lena Dunham, the millennial icon who changed the way the body and sex are portrayed

Girls premiered in 2012 and used millennial realism to address privilege, body positivity, sexuality, and friendship while Lena Dunham’s personal struggles shaped her public identity.
Bootstrapping
from24/7 Wall St.
1 week ago

Mrs. Dow Jones: Why Old Wealth Rules Fail Millennials When Cost of Living Is So High

Wages lag inflation, making traditional wealth rules harder for millennials, while some debt can be strategically managed alongside investing.
Media industry
fromVariety
2 weeks ago

YouTube Sees Growing Share of Consumers Eager to Watch Its Videos

Older millennials keep watching YouTube as they age, and advertisers can use this to reach key 18–49 demographics during peak earning years.
#housing-market
fromwww.cbc.ca
3 weeks ago
Canada news

Millennials more likely to live with their parents than past generations: StatsCan report | CBC News

Millennials in 2021 were twice as likely to live with their parents compared to baby boomers in 1991, influenced by rising housing costs.
fromFortune
1 month ago
Real estate

Older millennials are starting to act like boomers in the housing market - and pulling away from the pack | Fortune

Older Millennials have become the highest-earning home buyers, leveraging home equity to upgrade to larger properties.
Canada news
fromwww.cbc.ca
3 weeks ago

Millennials more likely to live with their parents than past generations: StatsCan report | CBC News

Millennials in 2021 were twice as likely to live with their parents compared to baby boomers in 1991, influenced by rising housing costs.
Real estate
fromFortune
1 month ago

Older millennials are starting to act like boomers in the housing market - and pulling away from the pack | Fortune

Older Millennials have become the highest-earning home buyers, leveraging home equity to upgrade to larger properties.
#marketing
Marketing
fromUSA TODAY
3 weeks ago

Millennial or Gen Z? Brands lean into differences in marketing trend

Brands are adapting marketing strategies to appeal to Millennial and Gen Z audiences, with Gen Z favoring brevity and emojis.
Marketing
fromUSA TODAY
3 weeks ago

Millennial or Gen Z? Brands lean into differences in marketing trend

Brands are adapting marketing strategies to appeal to Millennial and Gen Z audiences, with Gen Z favoring brevity and emojis.
#caregiving
fromwww.businessinsider.com
3 weeks ago
Parenting

The 'millennial daughter tax' is terrifying

Millennial daughters face significant financial burdens, losing nearly $300,000 due to caregiving responsibilities for aging parents.
fromwww.businessinsider.com
1 month ago
Marketing

A Place for Mom's new CMO has a plan for the millennial caregiving boom

Millennials are becoming the new sandwich generation, prompting caregiving brands to adapt marketing strategies to reach them effectively.
Marketing
fromwww.businessinsider.com
1 month ago

A Place for Mom's new CMO has a plan for the millennial caregiving boom

Millennials are becoming the new sandwich generation, prompting caregiving brands to adapt marketing strategies to reach them effectively.
Digital life
fromELLE
3 weeks ago

'Why I Deleted My 4,000 Followers And Finally Stopped Living For The Likes'

A growing trend shows people, especially Gen Z and Millennials, are reducing smartphone use and embracing offline activities to regain control over their lives.
Education
fromConsequence
4 weeks ago

Pizza Hut Brings Back Summer Program for Hungry Little Reader

Pizza Hut revives the BOOK IT! summer reading program, allowing kids to earn free pizza by reading books.
Business
from24/7 Wall St.
4 weeks ago

73% of Americans Chasing Quick Gains Admit They Feel Financially Behind

Many Americans pursue speculative assets due to financial distress, believing they offer quicker paths to goals despite significant risks involved.
Wine
fromFood & Beverage Magazine
4 weeks ago

Paso Robles Wine Month: Engaging Millennials and Gen Z

Paso Robles is launching a campaign to enhance wine discovery for Millennials and Gen Z through retail engagement and innovative technology.
NYC real estate
fromThe Atlantic
4 weeks ago

How Big Is the American Dream House?

Millennials and Gen Z prefer smaller homes in walkable communities over larger houses, reflecting changing housing preferences and economic realities.
Careers
fromYourTango
1 month ago

Psychology Says Millennials Didn't Just Burn Out, They Just Learned To Function Without Ever Turning Off

The 'always-on' work culture significantly impacts Millennials, leading to increased stress and blurred boundaries between work and personal life.
Media industry
fromTechCrunch
1 month ago

Letterboxd, the social platform for film buffs, reportedly looking for new owner | TechCrunch

Letterboxd's popularity has surged, attracting millions of users, and its controlling investor is seeking potential buyers.
#gen-z
fromFortune
1 month ago
Retirement

Milestones like marriage and parenthood are so delayed for millennials and Gen Z many of them are skipping out on life insurance, report finds | Fortune

fromSilicon Canals
3 months ago
Mental health

According to experts, people born between 1985 and 1995 often look much younger than Gen Z - Silicon Canals

Film
fromFast Company
1 month ago

Gen Z is suddenly spending more time in one place they used to ignore

Gen Z and millennials are significantly increasing movie theater attendance and spending compared to older generations.
Retirement
fromFortune
1 month ago

Milestones like marriage and parenthood are so delayed for millennials and Gen Z many of them are skipping out on life insurance, report finds | Fortune

Gen Z and millennials are delaying major life milestones due to financial constraints and prioritize immediate enjoyment over traditional financial commitments.
fromSilicon Canals
3 months ago
Mental health

According to experts, people born between 1985 and 1995 often look much younger than Gen Z - Silicon Canals

Relationships
fromwww.businessinsider.com
1 month ago

Americans say they are dating less as the average cost of a night out exceeds $200

The average cost of a date in the US has risen to $189, reflecting a significant increase in dating expenses among younger generations.
Poker
fromwww.businessinsider.com
1 month ago

America's online gambling addiction is driving young people to bankruptcy court

Online sports betting is leading to significant financial distress among Gen Z and young millennials, resulting in increased bankruptcy filings.
Marketing
fromBusiness Matters
1 month ago

Luxury Marketing in Italy: What Has Changed and How to Communicate with a High-End Audience

The luxury market in Italy is transforming, focusing on experiences and emotional connections rather than just products.
fromInsideHook
1 month ago

For the "Beef" Press Tour, Oscar Isaac and Charles Melton Find Menswear Harmony

Isaac, a seasoned menswear titan, rolled up in a fiery eruption of tonal Celine - a slightly-oversized 'ultra red' dress shirt, tucked into single-pleat burgundy trousers, with a maroon sweater slung casually over his shoulders.
Television
Wellness
fromFortune
1 month ago

Craving work-life balance is a huge red flag, says Fortune 500 CEO-and like Barack Obama, he happily works through the weekends | Fortune

Work-life balance concerns may indicate dissatisfaction with one's job rather than actual hours worked.
Relationships
fromIndependent
1 month ago

Donal Lynch: 'To a certain kind of Gen Xer this was the equivalent of Trump posting the pic of himself as Jesus. It was a sacrilege'

Managing cultural age gaps can lead to humorous misunderstandings between generations.
Marketing
fromForbes
1 month ago

Virgin Red's Loyalty Playbook And An 18% Increase In Points Use

Virgin Red focuses on human connection and experiences rather than just transactional loyalty programs.
fromThe Atlantic
1 month ago

Can Turning Off Your Phone Bring You Closer to God?

Burnout is not a temporary affliction; it's the millennial condition. It's like we just churn out tired, exhausted souls like a widget factory. I don't know if you feel this at all yet in your body or in your bones. If you don't, it's because you're still young and you haven't been in the city very long. But you will. Trust me, you will.
Books
Television
fromwww.theguardian.com
1 month ago

No generation is safe from the nostalgia industry just look at the disappointing Malcolm in the Middle reboot

Future care homes for millennials will feature nostalgic media and entertainment from their youth.
Digital life
fromBustle
1 month ago

You Can Pry This Cheugy Millennial Habit From My Cold, Dead Hands

Millennials prefer making big purchases on larger screens due to trust issues with mobile devices.
Humor
fromFast Company
1 month ago

Meetings, egos, 'circling back': The 'corporate ick' that drives workers away

Corporate jargon and performative behaviors in the workplace are causing frustration among employees, reflecting a desire for authenticity and human connection.
Digital life
fromFortune
1 month ago

Meet the millennial and Gen Z 'attention activists' who are trying desperately to unplug from their phones | Fortune

A movement is emerging among millennials and Gen Z to reduce screen time and promote real-life interactions over digital distractions.
Fashion & style
fromBustle
1 month ago

I Thought "Day-To-Night Makeup" Was A Grown-Up Requirement

Day-to-night makeup rituals from the early 2000s are largely absent in modern adult life, replaced by a preference for natural looks.
Beer
fromInsideHook
1 month ago

7 Alternative Bachelor Party Destinations, Because You Can Do Better Than Vegas

Bachelor and bachelorette parties have evolved into multi-day trips, often to popular destinations, but unique alternatives exist.
Law
fromwww.businessinsider.com
1 month ago

Young Americans are turning to bankruptcy. Are you one of them?

Personal bankruptcy filings are increasing among Gen Z and young millennials due to rising living costs and stagnant wages.
Relationships
fromScary Mommy
1 month ago

The Millennial Baby Names That Already Feel Old (Looking At You, Jessica)

Names perceived as old are simply those held by the oldest living generations, indicating a cyclical trend in naming.
Television
fromBustle
1 month ago

Exclusive: Ella Stiller Thinks She's The "Most Millennial Gen Z Ever"

Ella Stiller, a 23-year-old actor, embodies millennial and Gen Z traits while starring in the final season of The Comeback.
Cryptocurrency
fromFortune
1 month ago

Gen Z millionaires are rushing into crypto-and they blame the risky bet on FOMO. Fear of missing out | Fortune

Wealthy Gen Z and Millennials are increasingly investing in cryptocurrency, driven by FOMO, despite significant volatility and risks.
#sports-betting
Poker
fromFortune
1 month ago

Credit card delinquencies among millennials and Gen Z have soared because of sports betting-even in states where it's illegal, new Fed study finds | Fortune

Credit delinquency rates have increased significantly among sports bettors, particularly affecting Gen Z and millennials after legalization in the U.S.
Poker
fromFortune
1 month ago

Credit card delinquencies among millennials and Gen Z have soared because of sports betting-even in states where it's illegal, new Fed study finds | Fortune

Credit delinquency rates have increased significantly among sports bettors, particularly affecting Gen Z and millennials after legalization in the U.S.
Mental health
fromBustle
1 month ago

If You Hate Making Phone Calls, This One's For You

Phone anxiety is a real issue affecting many, causing physical and psychological symptoms that can hinder communication.
Marketing
fromwww.businessinsider.com
1 month ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
Parenting
fromBuzzFeed
1 month ago

Millennial Parents Are Sharing Their Endless Financial Struggles, And It's Painfully Relatable

Millennial dads are experiencing significant financial stress and concerns about their economic situation.
fromFast Company
2 months ago

'Leverage the local': The fashion trend that explains why everyone around you is channeling their inner tourist

Clothing that bears the name of a city near or far has become a closet staple for many consumers in recent years, evolving from impulse purchases to mainstream fashion.
Fashion & style
Real estate
fromTravel + Leisure
2 months ago

9 Best Places for Millennials to Live in the U.S., According to Real Estate Experts

Millennials are prioritizing community and lifestyle as they seek affordable living and job opportunities in their 30s to 40s.
Everyday cooking
fromTasting Table
2 months ago

Millennials Think They Grill Better Than Their Boomer Parents - Here's How They Differ - Tasting Table

Millennials believe they are superior grillers compared to boomers, but their actual grilling skills may not support this confidence.
Mental health
fromPsychology Today
2 months ago

The Millennial Disappointment: When Life Had Other Plans

Millennials face disillusionment as they become the first generation potentially worse off than their parents due to unmet expectations.
Careers
fromFast Company
2 months ago

Is leadership dead? 7 ways to revive its branding in your organization

Younger professionals are rejecting traditional leadership roles due to misaligned trade-offs with their desired lifestyle.
Arts
fromArtnet News
2 months ago

What the Art Market Still Gets Wrong About Next-Gen Collectors | Artnet News

The art market must attract younger buyers to avoid an existential crisis.
Careers
fromFortune
2 months ago

Gen Z is using ChatGPT to practice salary negotiations and tough conversations before they happen | Fortune

Young professionals use AI tools like ChatGPT to rehearse difficult workplace conversations, enhancing their preparation for negotiations and feedback delivery.
Mobile UX
fromBusiness Insider
3 months ago

Coming off your parents' family phone plan doesn't make you an adult

Staying on a family phone plan into adulthood can be a smart, cost-saving choice due to significantly lower per-line prices and carrier incentives.
Marketing
fromEMARKETER
3 months ago

TikTok's best shoppers are millennials, not Gen Z

TikTok strongly influences product discovery and purchase research among ages 25-44, with millennials matching Gen Z in in-app social-commerce purchases.
Mental health
fromFast Company
4 months ago

Why the millennial midlife crisis may be the most depressing of all

Millennials face a distinct midlife crisis shaped by missed life milestones and financial constraints that limit traditional crisis behaviors.
fromAol
4 months ago

10 Side Hustles That Are Making Millennials More Money Than Their Day Jobs

Millennials aren't picking up side hustles for the love of the game. Rising costs and stagnant wages have made extra income necessary. Many of these gigs look modest at first, but the numbers tell a different story. A lot of people are told to make content for everyone, which usually leads nowhere. Creators who earn consistently tend to do the opposite by narrowing their focus until viewers know precisely what problem they'll solve.
E-Commerce
Parenting
fromwww.theguardian.com
4 months ago

As I navigated the hazy days of early parenting, voice messages from friends kept me afloat | Samantha Allemann

Voice notes serve as a practical, less intrusive alternative to phone calls, sustaining friendships and easing the logistical challenges of parenting and everyday life.
US news
fromBusiness Insider
4 months ago

Meet the typical 30-year-old: What the youngest millennials make and where they live

The youngest millennials turn 30 in 2026 and are more diverse, educated, and reshaping adulthood norms in work, relationships, and homeownership.
fromEMARKETER
4 months ago

Millennial TikTok users are the platform's most active shoppers

Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. Beyond the chart: This shopping behavior tracks with broader social commerce trends. In fact, one-third of adults ages 18 to 34 have made a purchase on social media, compared with 23% of 35- to 54-year-olds, according to an August 2025 survey from Bizrate Insights and EMARKETER.
Social media marketing
Artificial intelligence
fromForbes
4 months ago

Meet The AI Super-Users Of 2026: Millennial Managers

Millennials are best positioned to champion AI and drive organizational innovation by adopting and spreading AI superagency across teams.
#prenuptial-agreements
fromThe New Yorker
4 months ago

AllTrails Guide to Cringe Mountain

You can't get to the land of cool without first climbing cringe mountain.- Erica Mallett, New York Times. As dangerous as Everest and as technically demanding as K2, no discussion of the world's most challenging peaks is complete without a mention of Cringe Mountain. But for those willing to undertake the rigorous climb, the rewards waiting at the summit are extraordinary.
Digital life
Real estate
fromwww.theguardian.com
5 months ago

It's still not OK, boomer: younger Americans are flailing and mad as hell

Young couples resist traditional wedding registries and cash gifts because they already have household goods and face unaffordable housing, delaying homeownership into their 40s.
Relationships
fromFast Company
5 months ago

92% of millennials use dating apps while at work

Office is the second most popular location for swiping on dating apps after home, with many Gen Z and millennial daters swiping at work.
fromBackyard Garden Lover
5 months ago

15 Cultural Trends That Lost Popularity Thanks To Millennials

Millennials, the generation born between 1981 and 1996, have grown up in the middle of rapid technological advancements and societal changes. Their unique experiences and values have impacted several aspects of culture, from consumer behavior and communication styles to lifestyle choices and relationship trends. As a result, certain fads and practices that were once popular have fallen out of favor with this influential generation.
Marketing
fromYahoo Life
5 months ago

15 Cultural Trends That Lost Popularity Thanks to Millennials

Their unique experiences and values have impacted several aspects of culture, from consumer behavior and communication styles to lifestyle choices and relationship trends. As a result, certain fads and practices that were once popular have fallen out of favor with this influential generation. While some may bash millennials for their perceived aversion to traditional norms, it's important to recognize that their choices often reflect an underlying longing for authenticity, sustainability, and social consciousness.
Marketing
Television
fromFortune
6 months ago

Fortune Live for June 30, 2016: JetSmarter, Fitbit, and Fortune's 100 Best Workplaces for Millennials | Fortune

Fortune Live presents news analysis and founder interviews covering Brexit, trade policy, wearable tech, apparel innovation, private-jet disruption, niche retail, millennial networking, and global soccer.
Business
fromBusiness Insider
6 months ago

Why millennials don't feel richer than boomers - even though they are

Millennials have higher inflation-adjusted household incomes than prior generations at the same age, but gains are smaller overall and uneven across income levels.
E-Commerce
fromThe Drum
6 months ago

The changing face of retail: top trends and challenges

Retailers must innovate digital payment, personalised experiences, and mobile-first strategies to retain millennials and adapt to changing consumer shopping behaviors.
fromwww.housingwire.com
6 months ago

Younger buyers interested in 50-year mortgage, despite drawbacks

Federal Housing Finance Agency Director Bill Pulte reportedly mentioned the idea to President Donald Trump last weekend leading Trump to post about the idea on Truth Social. However, sources told CBS News this week that a 50-year mortgage plan hadn't been vetted by senior Trump administration officials and wasn't ready for release. Leaders across mortgage and real estate were almost uniformly against the idea.
Real estate
#housing-affordability
fromFortune
6 months ago
Real estate

Housing affordability has gotten so bad that 15% of buyers are purchasing a home with a non-romantic co-buyer. 'It's like carpooling for homes' | Fortune

fromFortune
6 months ago
Real estate

Housing affordability has gotten so bad that 15% of buyers are purchasing a home with a non-romantic co-buyer. 'It's like carpooling for homes' | Fortune

#student-debt
Music
fromKqed
6 months ago

What Taylor Swift's 'The Life of a Showgirl' Reveals About Marriage Anxieties | KQED

Taylor Swift's music, especially The Life of a Showgirl, influences wedding choices and resonates with listeners entering their 30s and a perceived 'wedding era'.
fromwww.housingwire.com
7 months ago

Homeownership dreams clash with retirement goals for Millennial investors

Once considered a cornerstone of wealth-building, homeownership is now viewed as a barrier to retirement readiness. About 35% of respondents cited rising housing costs including rent, mortgage payments, property taxes and other expenses as the biggest obstacle to preparing for retirement. That figure surpassed concerns over market volatility and economic uncertainty (29%), insufficient retirement income (28%), and financial support for children or aging parents (27%).
Real estate
Digital life
fromwww.theguardian.com
7 months ago

Why do I use LOL so much in my texts?

Habitual use of 'LOL' functions as conversational punctuation, levity, and emotional crutch, prompting a weeklong experiment to stop and reassess communication habits.
#mortgage-applications
fromSFGATE
7 months ago
Real estate

Millennials Keep Their Grip on the Housing Market-Even in the Priciest Cities

fromFortune
8 months ago
Real estate

Millennials are defying warnings about the housing market with a 'buy now, pray later' attitude, but boomers could block them | Fortune

fromSFGATE
7 months ago
Real estate

Millennials Keep Their Grip on the Housing Market-Even in the Priciest Cities

fromFortune
8 months ago
Real estate

Millennials are defying warnings about the housing market with a 'buy now, pray later' attitude, but boomers could block them | Fortune

fromLondon Business News | Londonlovesbusiness.com
8 months ago

High inflation weighing on consumer confidence - London Business News | Londonlovesbusiness.com

Confidence among Millennials (28-43) fell dramatically this month, as their expectations for both the economy and their own finances fell by double digits. The same generation also cut spending expectations for the months ahead, though this was largely offset by improvements for Gen Z, who remain the most optimistic. Worries about the Budget, combined with the increase in the cost of living, have eroded confidence, with little sign that inflation will come down soon.
UK news
Real estate
from24/7 Wall St.
8 months ago

Millennials Seek Financial Advice at Age 29, Nearly a Decade Earlier Than Gen X

Millennials begin working with financial advisors at an average age of 29, nearly a decade earlier than Generation X and two decades earlier than baby boomers.
fromFast Company
8 months ago

Millennials refuse to give up 'lol'

Those three small letters have become the topic of a generational debate that has been dividing the internet in recent months. The conversation started earlier this year across X, Threads, and Reddit when one user suggested: "Millennials use "lol" like STOP at the end of a telegram lol." In the comments millennials quickly defended their favorite acronym. "What of it?" one wrote. "Hold steady lads," another added. "In a culture that has taken everything from you, never let them strip you of your lols."
Digital life
Psychology
fromwww.theguardian.com
8 months ago

Dear gen Z, take a lesson from this zillennial: to be cringe is to be free | Eleanor Burnard

Generation Z frequently mocks millennials as uncool, coining "cheugy", while both generations produce cringe-worthy trends.
Marketing
fromPress of Atlantic City
9 months ago

Wellness, subscriptions, and nostalgia: How millennials are spending their money

Millennials prioritize wellness, nostalgia-driven purchases for their children, subscriptions, and convenient DTC experiences, wielding substantial purchasing power that shapes brand strategies.
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