"The report shows that, of the multiple approaches to monetization, certain kinds of games benefit most from a hybrid model - a combination of in-app purchasing (IAP) and in-app advertising (IAA)."
"Shani Rosenfelder, AppsFlyer's director of content strategy and market insights, said in a statement, 'Our findings reveal that when optimized for the app type and audience, hybrid models are producing breakthrough results across platforms.'"
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