Moonpig's new AI feature bridges the gap between the convenience of online shopping and the warmth of a heartfelt, handwritten message, addressing personalization concerns.
According to Nickyl Raithatha, 'Handwriting has always been a major barrier for people who think that e-cards aren't personal enough.' This innovation seeks to solve that.
By allowing customers to create their own digital fonts, Moonpig's tool enhances the customer experience and personalization of digital cards significantly.
Raithatha observes that men are 'twice as likely' as women to use AI features, highlighting differences in how customers approach card messaging.
#artificial-intelligence #digital-personalization #card-retail #customer-experience #handwritten-notes
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