A recent report by FMI and NielsenIQ reveals that over 90% of consumers engage in grocery shopping through both physical stores and online platforms, including retailers' apps and third-party sites. The online grocery market is projected to grow significantly, with sales expected to reach $388 billion by 2027, showing an increase from $276 billion in 2024. The report calls for grocers to enhance their digital strategies, focusing on app quality and fluidity to better serve this evolving consumer behavior and capture market opportunities.
More than 90% of consumers purchase groceries through various channels, highlighting the importance of omnichannel strategies for retailers in capturing sales.
Online grocery sales are projected to grow significantly, reaching $388 billion by 2027 from $276 billion in 2024, indicating a robust market.
The report emphasizes that grocery retailers must enhance their apps and fluidity across channels to effectively tap into evolving consumer preferences.
With the increasing reliance on online and app-based shopping, grocers are urged to innovate their e-commerce approaches to stay competitive.
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