"People want answers when they search for things, and getting an answer is difficult on the internet right now. It takes multiple searches and you have to go through a bunch of links," Varun Shetty, head of media partnerships at OpenAI, said in an interview with Bloomberg News. "We think that being able to ask in a conversational way with all of that relevant context and high-quality sources on the other side just makes this a better experience."
The new search capabilities, which use OpenAI's 4o model, will go live beginning with paid ChatGPT Plus and Team users on Thursday for mobile and web.
OpenAI is poised to bring similar AI search functionality to the 250 million people who use the chatbot each week. Shares of Alphabet were down more than 1% Thursday following the news.
Following the viral success of ChatGPT in late 2022, tech companies raced to incorporate generative AI into a long list of services, including online search.
Collection
[
|
...
]