The Canadian federal government has lifted its ban on buying advertisements from Meta platforms, including Facebook and Instagram, a decision confirmed by the Privy Council Office. This change follows a boycott initiated in July 2023 when Meta blocked news content in Canada, a move prompted by a federal law requiring digital firms to compensate local media. Despite continuing to block news content, the government has invested $100,000 on Meta for a campaign promoting GST/HST breaks, with the campaign aimed at incentivizing spending on select items until February 15.
The federal government has resumed purchasing advertisements from Meta after a boycott over the platform's ban on Canadian news content in response to new media legislation.
The Privy Council Office confirmed that $100,000 was spent by the government for ads promoting GST/HST breaks, despite Meta's continued blocking of news content.
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