The Pentagon has a long-standing practice of collaborating with the entertainment industry, influencing public perception and narratives regarding the military through strategic partnerships.
In recent years, high-profile figures and shows like Guy Fieri have engaged with the Pentagon under Production Assistance Agreements, altering narratives for military outreach.
The military’s outreach to Gen Z has become critical, especially as their favorability has declined sharply, necessitating new, contemporary strategies.
Current military recruiting struggles underscore a significant issue; in 2023, several military services fell dramatically short of their recruitment goals, highlighting an urgent need for change.
#military-recruitment #entertainment-industry #gen-z #public-relations #production-assistance-agreements
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