Pepsi is reviving the iconic "Cola Wars" by launching the new Pepsi Challenge, showcasing Pepsi Zero Sugar against Coca-Cola's Coke Zero. Historically, this challenge demonstrated consumer preference for Pepsi's sweeter product, leading to a long-standing rivalry. Pepsi's press release boldly claims its product has been shown to taste better in taste tests. While the new challenge hasn't officially started, historical context suggests it could significantly impact soda marketing strategies, rekindling interest in consumer preferences as seen in the past.
According to a Pepsi press release, "Based on a nationally-conducted taste test, Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero."
The modern Pepsi Challenge reintroduces a historic rivalry, with Pepsi confident it will prove superior once again in the cola landscape.
Collection
[
|
...
]