In August 2024, Philadelphia resident Dave Kline took a novel approach to dating by renting a 12-foot by 12-foot billboard to announce his single status. By showcasing his personality and interests, including his cooking skills and pet cat, he invited people to connect through Instagram. Initially expecting a few responses, he was surprised when his message went viral, resulting in thousands of messages from people not only locally but globally. Despite remaining single, Kline emphasizes the importance of being oneself and views this experience as both humorous and a confidence booster.
"It was a good confidence boost. I just kind of decided to stay true to myself, and that's what people really latched on to."
"I was getting messages like, 'Hey, you've reached France, Germany, Brazil, Africa, Canada... everywhere!'"
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