The lawsuit's allegations of astroturfing offer a glimpse into crisis PR's darker side, highlighting how reputational damage can stem from retaliatory tactics.
Molly McPherson emphasized that the ongoing PR battle between Lively and Baldoni raises questions about the ethics of crisis management and the lasting impact on public perception.
Industry experts note that while tough tactics are common in crisis PR, there are concerns that such strategies can backfire, risking the reputation of those involved.
The Lively-Baldoni case serves as a reckoning for the PR industry, showcasing the fine line between damage control and damaging one's own reputation.
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