Richard Branson avoids gossip at all costs. Here's why that might backfire on him.
Briefly

Richard Branson emphasizes that succeeding in business hinges on interpersonal skills, asserting, "Everything comes back to people, people, people. Are you good with people?" His perspective highlights the importance of effective communication.
Branson's childhood teachings shaped his view on gossip, as his parents taught him the negative implications of speaking ill of others, advising him that it reflects poorly on oneself. This advice continues to influence his approach to social interactions.
Research shows that gossip can be beneficial in the workplace when viewed positively. A 2019 study revealed that neutral gossip is prevalent and can foster relationships, aiding in career advancement.
According to recent studies, gossip can significantly impact willingness to share resources, driven by its influence on reputation, demonstrating its evolutionary role in social interactions among humans.
Read at Fortune
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