Rozanna Purcell reflects on her younger days as a model and influencer, admitting she often overshared online while trying hard to project an image of being 'cool'. Now at 34, she's taken a step back from sharing the personal aspects of her life, choosing instead to focus on her passion for The Hike Life, which she finds deeply fulfilling. She feels that being outdoors adds real value to her followers’ lives, offering them a perspective that is often lost in social media's curated displays.
Rozanna mentions her shift in mindset: 'I was thinking, 'I'm 31, I don't have shit to talk about.' I love autobiographies, but I want to read about someone who's lived a crazy, wild life.' This statement highlights her desire for authentic narratives and her recognition that her past as an influencer felt superficial. She places significant importance on real experiences over sensationalism, indicating a growing trend towards valuing genuine stories over typical influencer content.
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