San Jose's City Council has voted to seek a partnership with a private company to retrieve approximately 2,000 abandoned shopping carts annually. The initiative aims to reunite retailers with their lost carts while utilizing the city's 311 app for reporting. Despite some council skepticism regarding resource allocation, the city plans to model its program after Milpitas' successful collaboration with Retail Marketing Services. The proposed pilot could start with a budget of $10,000 to $20,000, pending council review by May. Concerns were also raised about potential penalties for those taking carts.
"There may be an opportunity for us to piggyback on that contract and start a small pilot program in the current fiscal year with Retail Marketing Services."
"Most cart thieves do not own a car, rely on public transportation, use the cart to safely cross streets with children, use the cart as walking aid and likely live within only a mile or two of the store location."
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