YesMadam's response to the backlash over firing employees for stress claimed they provided breaks and introduced wellness programs, though critics deemed it a poor PR move.
The internet reacted swiftly, with users criticizing YesMadam's justification as a cover-up. Many suggested that the PR team should be fired for a tone-deaf approach.
Netizens did not buy the 'Happy 2 Heal' initiative, calling it embarrassing and as a failure in achieving its intended PR effect, demanding better corporate responsibility.
The Advertising Standards Council of India was tagged by users who found YesMadam's campaign utterly tone-deaf, reflecting a lack of understanding of sensitive issues surrounding mental health.
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