Liz Dee acknowledges the challenge of maintaining product relevance amid intense market competition, stating, "It is an uphill battle to maintain relevance and shelf space...that’s a limited resource."
Smarties' innovative 'Sweet Switch' initiative allows consumers with food allergies to swap unsafe candy for Smarties, highlighting their commitment to being allergen-friendly.
Dee shares that the Halloween season significantly impacts sales, revealing, "This year, Smarties saw the earliest demand for Halloween ever in Dee's time with the company... requests to ship for the holiday beginning in June."
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