This wacky one-man candy brand is taking on NerdsRotten's Gummy Cruncheez launch follows a cease and desist letter from Nerds, which motivates the startup and suggests confidence in their innovative product.
Meet the VP who works year-round to make one of the country's most controversial Halloween candiesBrach's candy corn dominates a $90 million market despite being controversial, and is focused on innovation to appeal to broader tastes.
Halloween Candies' Hidden Risks: Food Dyes Linked to Hyperactivity in Kids | KQEDArtificial food dyes in candy may adversely affect children's behavior, leading some parents to seek natural alternatives.
You're Not Crazy, Halloween Candy Prices Soared This YearThe cost of chocolate this Halloween is significantly higher due to a 45% increase in production costs and adverse weather affecting cocoa farms.
Inside the Colorful and Cultish World of Nerds Gummy ClustersNerds Gummy Clusters revitalized the brand, combining a chewy core with crunchy Nerds, leading to a resurgence in popularity.
Smarties' Co-President Ignored This 'Bad' Leadership Advice | EntrepreneurLiz Dee emphasizes the challenge of maintaining market position in a highly competitive candy industry.