67% of internet users are on social networks, with demographic insights highlighting significant differences in platform usage among various racial and urban groups.
African-Americans and Hispanics show a greater preference for Twitter compared to Whites, indicating that marketing strategies may need to cater to these demographic insights.
The average Facebook user is a young, 25-year-old woman living in a city, with a college education and a household income over $75k, emphasizing urban and financial trends.
Buffer's research revealed two distinct user profiles: 'Guru Gordon,' a tech-savvy young male seeking life hacks, and 'Community Cathy,' a socially-minded woman passionate about sharing causes.
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