Hwang Dong-hyuk created Squid Game as a critique of wealth inequality, yet Netflix's commercialization of the series underscores a conflict between artistic intent and profit-driven strategies.
Dong-hyuk expressed his exhaustion over the franchise's growth, stating, 'I'm so sick of Squid Game. I'm just thinking about going to some remote island and having my own free time'.
However, despite his fatigue, Dong-hyuk acknowledged that Squid Game season 2 is still entertaining, suggesting a complicated relationship between creator and creation.
The expansion of the Squid Game franchise has led to new properties like reality competitions and merchandise, indicating the show's massive success but also raising questions about integrity.
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