The article reveals that Starbucks’ new policy under CEO Brian Niccol mandates baristas to write cheerful messages on drink cups to enhance customer experience. While these notes seem personal and endearing, they are often pre-printed, weakening their perceived sincerity and leaving customers heartbroken upon discovery. Baristas have responded differently, with some pre-writing messages while others express that this practice could violate health codes, adding stress in high-volume environments. This new approach has stirred mixed reactions from customers and employees alike, reflecting a shift in Starbucks’ customer engagement strategy.
The new policy mandating baristas to write messages on coffee cups is part of Starbucks' strategy under CEO Brian Niccol to enhance customer experience, igniting mixed feelings among customers.
Starbucks baristas have taken various approaches to fulfill the new requirement of writing messages on cups, with some prewriting them while others find it to be a health code violation.
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