In the ever-evolving landscape of celebrity legacy management, figures like Robbert de Klerk are turning deceased stars into powerful brands, reflecting a complex merger of nostalgia and commerce.
Hollywood's deceased stars, such as Humphrey Bogart and Whitney Houston, are being reinvented through products and performances, showcasing the immense potential of their names and images in modern marketing.
AI technology now allows for the digital resurrection of stars from the past, transforming them into holograms and voice simulacrums, a reflection of how celebrities continue to influence culture even after death.
Today, lawyers and talent managers are vital in managing the estates of deceased celebrities, ensuring their legacies are monetized through licensing deals, digital appearances, and new media opportunities.
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