The Fun, Frustrating, and Important Business of Writing Headlines | The Walrus
Briefly

"...the perfect headline strikes like lightning. Such luck is rare. Weighing word choices can eat up a chunk of your day. You want to be bold but avoid clickbait..."
"Display is the darkest of the editorial arts. We've learned to make treatments specific to how people encounter a story. In print, we can afford to be more literary..."
Read at The Walrus
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