Mitchells & Butlers stated that the pricing policy at O'Neill's responds to a request from local police, aiming to align prices in the late-night market.
Allen Simpson emphasized that inflation has compelled businesses to charge 124% of 2019 prices, highlighting the challenges bars face in maintaining profitability amid rising costs.
The council clarified that while it does not mandate variable pricing, it has insisted on heightened security and the use of plastic glasses after 10pm for venues.
A spokesperson for Mitchells & Butlers mentioned that 'dynamic pricing' is common in hospitality, adjusting prices based on market conditions to manage costs effectively.
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