The sudden cancellation of Karla Sofia Gascon, star of 'Emilia Perez,' has sparked turmoil among publicists as they try to salvage the film's chances at the Academy Awards. The backlash stems from offensive social media posts unearthed about Gascon, prompting film insiders to question the rationale behind abandoning her. Senior publicists are troubled by the dispassionate response from those in charge, including director Jacques Audiard. As Gascon takes a step back from media engagement, concerns rise over the lack of support for an individual who was once celebrated within the narrative of the film.
...one veteran PR, chucked her under the bus then reversed it back over her. Those tweets were despicable, they continued. But everyone was on board for this amazing fairytale.
But what's really horrifying to me is that the most vulnerable person in the film, who previously was lauded and even fetishised, is now bearing the brunt of the ire and receiving no support.
I think he's trying to protect the remaining nominations [Emilia Perez has 13 in total] by distancing himself from Gascon, said one insider.
On Thursday, Garcon posted on Instagram to say that, following a tearful Spanish TV appearance, she would be stepping away from the media to allow the film to speak for itself.
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