The U.K. Competition and Markets Authority (CMA) has initiated investigations into Apple and Google under the Digital Markets, Competition and Consumers Act (DMCCA). The first probe focuses on Google Search's significant market share, while forthcoming investigations will assess the strategic market status of Apple and Google in their mobile ecosystems, including app stores and operating systems. This move allows the CMA to impose remedies to promote competition. Stakeholders can provide feedback during a three-week consultation period, with results expected by October 22, 2025.
The U.K.'s CMA has begun investigations into Apple and Google's mobile ecosystems under the new DMCCA, assessing their strategic market status.
The CMA's SMS designation will allow for remedies and interventions to challenge the dominance of companies like Apple and Google in digital markets.
The first SMS investigation focuses on Google Search's 90% market share, with Apple and Google's mobile ecosystems next to be evaluated.
Stakeholders have a three-week window to submit comments regarding the CMA's investigations, which will conclude with findings expected by October 2025.
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