The US Secret Service released a provocative Super Bowl ad intending to recruit agents, featuring images of President Trump after an assassination attempt, alongside historically targeted presidents. Directed by Michael Bay, the $2 million ad showcases the agency's critical protective role during events like the Super Bowl. Despite increased production costs, the ad comes amidst budget cuts and staffing issues faced by the Secret Service. It attempts to instill a sense of pride and urgency in potential recruits while simultaneously confronting the agency's challenges in recent years.
The ad’s voiceover artist states, 'America was founded on an idea of freedom.' It emphasizes the role of the Secret Service in protecting leaders.
Images showcased include Presidents Lincoln and Kennedy alongside Trump, highlighting the agency’s serious responsibilities amidst recent challenges.
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