Naming a startup is crucial as it shapes first impressions and brand identity. The new series "What's in the Name" explores the stories behind startup names. This week features Aslan, a London-based employee benefits platform that allows workers to receive part of their salaries daily and earn cashback. The company's name is inspired by Aslan, the lion from C.S. Lewis's "The Lion, the Witch and the Wardrobe," symbolizing guidance and empowerment, reflecting its mission to uplift employees and improve financial well-being.
"The name Aslan is inspired by The Lion, the Witch, and the Wardrobe, a book that reflects guidance and strength—qualities we strive to emulate," says James Gozney.
"Aslan, the lion character, symbolizes empowerment and protection, representing our aim to help employees manage their financial well-being effectively," Gozney explains.
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