Amazon has introduced a new feature called 'Buy for Me' in its app, allowing customers to purchase items from other sites that Amazon doesn't sell directly. Currently in beta for select customers in the U.S., this feature uses agentic AI to enhance the shopping experience by integrating search results from external brand sites. Users can check out securely with Amazon's help, while delivery and returns are handled by the brand. This feature aims to expand Amazon's product range and customer convenience.
Amazon's new 'Buy for Me' feature allows customers to purchase products from other websites using the Amazon Shopping app, enhancing product access beyond its marketplace.
The 'Buy for Me' feature leverages agentic AI to streamline the shopping experience, offering additional products from brands and facilitating secure transactions directly from the app.
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