Apple's iPhone Sales Dip While Services Pick Up The Slack
Briefly

Apple's fiscal Q1 2025 earnings report reveals a decline in iPhone sales, which fell short of expectations with $69.14 billion in revenue. Sales dropped notably in Greater China by 11% due to intensified competition, notably from local brands like Huawei. Despite these challenges, Apple's services business thrived, with revenue growing 14% year-over-year to $26.34 billion. Additionally, while the iPad experienced a surprising 15.2% sales increase, the wearables segment showed slowing growth, prompting investor concerns about the future reliance on iPhone sales to sustain overall company growth.
For years, the iPhone has been the backbone of Apple's business. But these latest numbers suggest cracks in its dominance.
Sales in Greater China fell 11% to $18.51 billion, a sign that Apple is struggling against increasing competition from Huawei and other Chinese brands.
This shift matters because it shows Apple is increasingly less dependent on the iPhone to drive growth.
Apple's services business is booming, smashing expectations and growing 14% year-over-year, showing a new pathway for revenue.
Read at Know Your Mobile
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