Google AdSense has launched a significant update to its Auto optimize feature, making it configurable at the site level. Previously found in the Experiments section, this feature allows Google to conduct ad format experiments and automatically implement improvements based on revenue and user experience. Users will receive notifications when experiments conclude and can choose to manually apply results. With the rollout, existing Auto optimize settings will be applied across users' sites, enhancing administrative simplicity in managing ad performance.
Google wrote, "we've updated the Auto optimize feature so that you can now configure it at the site level."
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