The article critiques the trend of democratizing user research by inexperienced individuals, arguing that not all research is equally valuable. It suggests that flawed methodologies can yield worse outcomes than no research, emphasizing the need for proper training in research methodologies for non-researchers. Real democratization aims to create an environment where quality research is prioritized, leading to informed business decisions. This is especially important as businesses increasingly rely on remote research methods and tools due to limited resources, making high-quality insights more essential than ever.
True research democratization isn't about letting anyone conduct studies, but about educating non-researchers on rigorous methodologies.
While it's not unusual for many businesses to have limited resources for user research, they increasingly embrace data-driven approaches, leading to a higher demand for user insights.
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