At a recent press conference, Sony confirmed that they will not be releasing a new model in the Xperia 5 series, opting instead to continue selling last year's Xperia 5 V.
The decision to continue with the Xperia 5 V is attributed to a noticeable shift in consumer purchasing trends, with more users of the Xperia 5 V moving up to the Xperia 1 VI than vice versa.
Future marketing strategies for the Xperia line remain uncertain, though there's a possibility of the 5-series returning in the future after adjustments to cater to evolving consumer preferences.
Sony has not disclosed specific details for their marketing strategy for 2025, but it remains clear that market demands are shaping their current product lineup decisions.
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