The tablet market has rebounded significantly in Q2 2024, experiencing an 18% year-on-year growth in shipments, totaling 35.9 million units. Apple remains the leading player, with 13.9 million iPads sold, representing 39% of the market share, largely due to strong sales in high-end M-series iPads and continued popularity of its iPad Pro and Air models. Samsung and Huawei follow as second and third respectively, both demonstrating substantial growth, while Lenovo and Xiaomi also show promise, with Xiaomi achieving a remarkable 106% year-on-year increase in shipments, showcasing the competitive dynamics in the evolving tablet space.
The global tablet market is experiencing a significant rebound in 2024, with a remarkable 18% year-on-year growth driven by strong demand across several segments.
Apple leads with 13.9 million iPads sold, maintaining a 39% market share, thanks to strong performance in its M-series and continuing popularity of iPad Pro and Air.
Samsung and Huawei have strengthened their positions, with Samsung's shipments growing by 13% and Huawei seeing a massive 51% increase, particularly in China.
Xiaomi's entry into the top five tablet producers marks a milestone, reflecting a 106% year-on-year growth, powered by aggressive strategies and expanding market presence.
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